Can You Make A Living From Coaching or Therapy?

I run regular trainings in Newcastle for people to become certified Clinical Hypnotherapists and NLP Practitioners. Two days ago I received a call from a perspective participant regarding Hypnotherapy Training. One of their really good questions was “Can I make a living as a Hypnotherapist”.

The answer is a very BIG no and yes!

There are many, many training courses where you can become a qualified therapist, coach or hypnotherapist. Currently there is no legislation in the UK to stop anyone stating they are a ‘hypnotherapist’ or ‘coach’ any reader can do it right now. Some will get a ‘qualification’ yet if you want to make a good living as a professional people helper YOU NEED CLIENTS, no matter how good you think you are or the training you have received.

I strongly recommend Andy Austin’s Brass Bollocks [ if you will follow the process ] and then be prepared to commit to the time it takes to generate lots of clients AND build a reputation and successful practice!

Andy is someone I have done a great deal of training with, who I regard as a truly consummate professional, Andy Austin has stated …

A little humility will save you a lot of humiliation“.

There are so many products out in the market promising you can make £x,xxx,xxx in a year. This is a big sham! One of the biggest deceptions going in my opinion. There are no get rich quick schemes and if this is what you want you may well be in the wrong profession! Yet, the strategies are generally good BUT it takes time to build a good reputation, referrals and a professional practice.

My personal experience, never bothering to follow any of these get rich schemes was it took me five years to build a profitable practice in therapy. I am an ex-software engineer and have some savi regarding how to build an internet presence that works for you.

I was teaching hypnosis and NLP by 2005 and it is now 2011. This is five years in time and five years in reputations and referrals. Unless you have a massive number of contacts do not expect to make a living as soon as you are qualified. I think this applies to any professional practice, therapy or other …

One of the most important pieces of experience I can offer is you can do it. It usually wont happen over night. It takes practice, time and a real commitment to helping people transform their lives – as well as your own! If you are currently working I suggest you create what I call a ‘parachute fund’ to help you on your way, to transition between a job and a true calling. Don’t do what I did and sell your house to create you business, it is way too risky!

So, I sold my home and quite my job as a full time software developer and programmer to pursue my dream. I wouldn’t recommend this to anyone because it was very hard and was a one way ticket to survive and  flourish or go bust. I followed my dream …

Anything and everything to do what I love, my family and friends said I was mad to give up a lucrative job … YET … my heart was elsewhere in the future … and eventually … this came true … It was not easy! It is really hard work!!

Follow your heart … … … and at the same time, realise you do need to make a living in the process ….

Some hints and tips on what not to to … Basically don’t lie about yourself.

In therapeutic practice, there are so many people advertising skills they simply haven’t got.  For instance …

Do not advertise what you are not or make somewhat ridiculous claims on what you can do for clients. This includes ridiculous fees that simply do not attract clients.  The [ ] are examples of what I personally know has failed for certain people who try to present themselves as therapists or coaches.

  • £125 coaching by skype [ 4 clients in 18 months, two non paying ]
  • Child behaviour Specialist . [ Physically abusing their children by smacking then in the face and mouth ]
  • Saying you have 100% client success [ everyone knows this is not so ]
  • Divorced mother specialisation [ still married and ongoing incredibly troublesome divorce ]
  • Relationship expert [ 20 years of infidelity and non resolved personal issues ]
  • Get your magic job [ no income from therapy, dependent on the state for financial support ]
  • You can make a living doing what you love [ no income except state / partner dependent ]

Make you fees plainly accessible to one and all

The most well known and successful UK therapists are from £125 – per hour or session. These are the people who have 10 to 15 years plus of experience and practice to charge this. Get real. You will not compete with these people right away. These are well developed and recognised professionals. Better to charge £45 per hour and get some clients while building a real reputation.

The real trick here is to build up a practice

  • Don’t listen to anyone who tells you to up your prices especially when they have no clients of their own.
  • Get your Internet Site presence up and for the world to see.
  • Make presentations to your local therapy and counselling associations.
  • Do free work until you have people that will recommend you.
  • Be true to what you believe is right and set out to make a difference.
  • Patience and the rest will come with dedication.

Follow your dreams while you study and practice hard!

Love & Light

Nigel

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